TRX Train Campaign

Part of a whole campaign about training goals for the TRX Training Center in Russian Hill, this sticker was designed to inspire people to write their big, fat, hairy, audacious goal on it and stick it someplace in their environment to remind them. Company employees spontaneously put them up in their cubes and, a year later, it was the inspiration for our new year’s international brand campaign. Funny.

TRX Training Center, San Francisco

Sticker, Print