Yahoo! Personals Profile Salon

This was a microsite we created to teach people how to create a more effective profile. Because the audience was primarily female (secure the women, the men shall follow) we went with the concept of a high-end salon where people would come in and get different kinds of advice from different profile stylists. The characters were loosely based on our marketing team.

Profile approvals jumped by 138% and the overall quality of live profiles improved dramatically.

Yahoo! Personals

Web Microsite